At Milano straps, we are committed to making a positive impact on the environment. That's why we've partnered with One Tree Planted, a non-profit organization that plants trees in areas where reforestation is most needed. For each NATO strap sold, we will donate a $1 to One Tree Planted to help them continue their important work. By purchasing a NATO strap from us, you can help to combat climate change and make a lasting difference in the world. So not only will you be getting a high-quality watch strap, you'll also be doing your part to support reforestation efforts. One Tree Planted is dedicated to reforestation efforts around the world and we are thrilled to be making a difference alongside such a large organization. In a nutshell: 1 Order = 1 Tree. You can find more information on One Tree Planted at www.onetreeplanted.org