Brand: Milano Straps
Model: Brown - Ecru
Material: 100% recycled polyester
Lug Width: 20mm - 22mm
Buckle & Rings: 316L Stainless Steel
Made in Italy
WHAT WE DID
Milano Straps, which has always been sensitive to the issue of sustainability and the ways in which a luxury product must be produced and distributed, has decided, in its small way, to contribute to increasing an Eco-Luxury Positive economy.
Recently launched the MSLabStraps line, a new series of NATO fabric straps ecological made by recycling post-consumer plastic bottles collected in Northern Italy.
With a recycled plastic bottle, two NATO straps are made MSLabStraps.
Through a mechanical, non-chemical and 100% Made in Italy certified recycling process along its entire fully traceable supply chain, the plastic in the bottles is shredded and transformed into high quality and performance recycled polyester yarns for textile uses.
The production of 1 kg of Newlife®, with the same quantity of virgin polymer, allows a reduction in energy consumption by 60%, CO2 emissions by 32% and water by 94%
HOW TO INSTALL A NATO STRAP
STEP # 1
Orientate the strap so the keeper and buckle face up
STEP # 2
Insert the strap between the top spring bar and the watch case and pull through Now you will do the same on the bottom of the watch and pull the long part of the strap back through
STEP # 3
Adjust the watch case close to the 2nd keeper from buckle
STEP # 4
Pull the long part of the watch strap back through the floating keeper on the starter part of the strap THERE YOU HAVE WORKING STRAPS
You can tuck the excess length inwards or outwords.
EACH STRAP NATO SOLD WE PLANT A TREE
We partnered with One Tree Planted, a non-profit organization based in Shelburne, Vermont - USA. For each MSlabstraps NATO you buy, a tree will be planted where reforestation is most needed.
One Tree Planted is dedicated to reforestation efforts around the world and we are thrilled to be making a difference alongside such a large organization.
In a nutshell: 1 Order = 1 Tree.
You can find more information on One Tree Planted at